Branding is a difficult and often overlooked part of marketing. Many people think that branding is all about the logo, but it’s so much more than that. It’s vital for your business to have a strong brand identity in order to succeed in today’s competitive marketplace. One way you can do this is by having consistent messaging across your website, social media channels, email campaigns, and other marketing efforts with the help of the best branding agency in Dubai. In this article we’ll discuss 4 common mistakes that affect branding and how you can fix them!
Mistakes to avoid when branding your product or service
There are a number of mistakes that businesses make when branding their products and services. Here are the top eight:
Mistake #1 – Not having a plan at all!
Companies should always have an overarching brand identity in mind before they dive into the details like logo design or color selection. This is why you need to do your research, create personas for your ideal customers, and develop buyer journey maps so you can identify which messaging will resonate with them most effectively.
Mistake #2 – Not planning ahead (at all)!
Branding is one of those things that requires you to think long-term because it’s not something that you want to change on a whim; it takes time to build up good will with consumers and establish your brand as an authority figure in the industry. This is why you should always plan ahead and make adjustments to your branding strategy before things start to go awry (and they will!).
Mistake #3 – Not having a clearly defined audience!
Not having a clear understanding of who you’re targeting with your messaging can lead to major problems down the line; all it takes is one person that doesn’t like what you have to say, and suddenly everyone thinks twice about engaging with anything else on social media or through email marketing campaigns. The best way for companies to avoid this issue? Get specific by creating buyer personas so that every time they create content, share information via social media updates/tweets or send out promotional emails, it’s going to be tailored towards a specific type of customer.
Mistake #4 – Not measuring the results!
Google Analytics is an invaluable tool when it comes to tracking how well your branding efforts are doing, and if you aren’t checking in on what works and what doesn’t then there’s no way for you to adjust accordingly. Figure out which strategies help move the needle with regards to conversions or website traffic, but don’t forget that social media can also have a major impact on how many people notice your brand online so make sure you’re engaging in conversations where they’re taking place as often as possible. We recommend using Hootsuite since it allows you schedule posts ahead of time along with other features like listening tools!